![]() ![]() IBM’s logo evolution:Īfter the globe became unsuccessful over the years, IBM chose to create a more simplified logo in 1947, using just the initial letters in a bold, understated style. In 1924, the brand was renamed “International Business Machines Corporation” (IBM) and released a new globe-shaped logo to coincide with this name change. Dey’s business was acquired by one of IBM’s predecessors in 1907. Most of the IBM’s products “were designed and developed to record, process, communicate, store and retrieve information - from its first scales, tabulators and clocks to today’s powerful computers and vast global networks” (IBM official website).Īlthough IBM was incorporated in 1911 as the Computing- Tabulating- Recording Company (C-T-R), its origins can be traced back to the invention of the first dial recorder by Dr. IBM’s brand image has been shaped over nearly 100 years of commercializing information handling products and services. 2) IBM: from complicated corporate logos to a simple capitalized lettering This sphere looks like a beach ball and brings a sense of fun and proximity to the brand’s image, ensuring that the new logo totally differs from the first ones that portrayed Xerox as the “document company”. ![]() ![]() The red sphere next to the logo presents a white “X” that stands for Xerox. For the first time, this logo used a lowercase font, which was used to reflect a user-friendly orientation. In 2008, the brand dropped its 40-year-old logo for a new one that reflects the shift of the company from a photography and document solution provider to a hi-tech information technology company. Today, Xerox is the world’s leading enterprise for business processing and document management. In 1958, the brand changed its name to “Haloid Xerox”, and finally became “Xerox in 1961. Xerox Corporation was founded in 1906 as the “Haloid Photographic Company” and started its business with the production of photographic paper. 1) Xerox: a logo evolution that represents a shift in the offering ![]()
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